Food Identity - response to Patrick's Blog on Wendy's.

In Patrick Smoral's Blog Post (http://psmoralwrit1133.blogspot.com/2012/04/short-essay-2.html) he gets at the idea that Wendy's is attempting to gain an identity as a brand through their advertising campaign. This is much like my own commentary on how Panda Cheese and Chic-Fil-A show their own companies identity by having humorous commercials to show they are companies that like having a good time, and therefore you should associate good times with their product. The difference is that Wendy's method of doing this is more direct, in which they shoe people having a good time with their product. This method is repeated by other companies, like Coca-Cola, and seems to work really well. Where Patrick's post complicates my argument is how in the Wendy's commercial it shows this post purchased bliss that the customers of Wendy's are experiencing where as the two ads I analyzed show nobody actually having a blast with the food but rather random things occurring because of the product itself which makes you laugh. Overall, I think Patrick and I agree that creating an identity through advertising is an effective way to make people give your product a chance.