A lot of the pleasure that comes from eating is through a psycho-physical
process called haptics. Haptics refers
to the sense of touch, specifically involving nonverbal communication. The etymology
of this word dates back to ancient Greece associated with joining together, or
fastening to. Every meal, you come together with what you are eating, which is
why when someone has a bug or hair in their food the meal immediately becomes
much less appetizing. If one thinks of the haptics of a hug or kiss, it brings
much more pleasure to the individuals involved (assumed that there is mutual
agreement with those involved). The same is true with eating. Food’s texture,
temperature, and overall way it feels while eating communicates to our bodies
how to feel about our immediate eating experience. This phenomenon is taken
into consideration by amateur to professional chefs when preparing even the
simplest of meals.
Through this consideration come the blends and alterations of
certain dishes, with specific foods having the sole purpose of simply adding to
the haptics of the eating experience. Let’s take olive oil for example. Nobody
buys a bottle off expensive olive oil in order to enjoy it by itself, but
rather to spread it over certain parts of foods in their preparation in hopes
to add softening, moisture, and flavor.
Think of pesto, a personal favorite addition to a sandwich or pasta
dish, and its ingredients. They read as follows: 3
cups packed fresh basil leaves, 4 cloves garlic, 3/4 , cup grated
Parmesan cheese, 1/2 cup olive oil, 1/4 cup pine nuts, 1/2
cup chopped fresh parsley (optional). If you were to simply puree all of these
ingredients together without the olive oil, it would be dry and grainy. But with
the olive oil added, the arid mixture transcends into an oasis of textured
flavor for an enhanced paste of unrivaled taste.
Olive oil brings
cohesion to meals, and for me personally is one of my favorite single
ingredient that plays a vital role in making tastes blend, and for that I owe
it attention deeper than acknowledging its existence. Olive oil has been used
for centuries and not simply for eating.
In Thomas Mueller’s
book Extra Virginity he explores
Olive oil’s historical use and significance as well as the evolution of what makes
olive oil great. Mueller is not just an olive oil enthusiast as far as eating
goes, his life is completely embedded in olives, literally. Living in the
countryside of Genoa Italy, his “stone medieval farm house” (described by
Dwight Garner of the New York Times) is surrounded by olive groves (Garner 1). In his raunchy (hence the name Extra Virginity) nonfiction narrative he
explores different historical uses while making sexual innuendos and jokes
about olive oil’s place throughout time.
Mueller writes on
olive oils place in ancient Greece, where athletes were “anointed … with olive oil, which could be rather sexy” (Garner 1). Muller
continues by referencing UC Riverside professor who states “The oil on a
gleaming, tanned, healthy body was a literally ‘flashy’ adornment. Oil heightened
the body’s erotic charge, and encouraged male same-sex desire and pederasty,
first in Sparta, then throughout the Greek world” (Garner 1). Olive oil
seemed to be a symbol of physical beauty in ancient Greece as well as a part of
sexualized culture. The way the oil feels on the bodies of ancient Greek
citizens (again, haptics) made individuals not only more conscious of other’s
beauty around them, but also their individual desire to express their own.
In America we see the olive branch all the time,
as it is clenched in the right talon of the bald eagle that is our nation’s official seal. According
to Wikipedia, the olive branches are meant to symbolize peace for our nation. And with olive oil being such a popular
cooking tool, in order to keep the peace of the people it is important that
there is no shortage.
Huge parts of Italian lands are dedicated to
growing olives for olive oil. According to UC Davis’ school of agriculture, “the
output of olive oil is about 435,000 metric tons annually, which represents 25%
of the world’s production” (Vossen 4). Another fascinating fact is that the “average
per capita consumption of olive oil in Italy is 48 cups per person compared to
about 2.5 cups per person in the US” (Vossen 4). The Mediterranean history is
so full of olive oil that it continues to be a staple in the diets of its
inhabitants, whereas in America we use it, but it does not carry the same
meaning in our lives.
One part of olives that excite Americans as well
as other people around the world is the fact that “Recent studies have shown
that extravirgin olive oil contains an abundance of phenolic antioxidants
including simple phenols (hydroxytyrosol, tyrosol), aldehydic secoiridoids,
flavonoids and lignans (acetoxypinoresinol, pinoresinol)” (Owen 1).
Sense we are all fortunate enough to know exactly what all that means, I will
humor you by putting it into ‘normal’ people’s terms. The way that certain components
of olive oil react with specific fatty acids discourage the chance of mutations
that become cancerous. This is being continually studied, however even the
chance of it being true gives more excuse to dip bread in some greeny gold oil
and relax in its deliciousness.
Overall,
olive oil is one of the greatest foods to eat. It is incredibly pleasing to
eat, has rich history, is affiliated with sex as well as peace (both great
things), and can help cure cancer. To be honest everything I researched on
olive oil just made me love it more. Even its production is as good for the
earth as food comes. Mostly grown in its native environment and harvested by
the same people that have been doing so for thousands of years, I would almost
conclude the reason it tastes so good is because the earth responds so
positively to the way in which its production has stayed true. In a food
industry that is generally unsustainable to the earth, this is a great thing.
Works
Cited
Garner, Dwitght.
"Olive Oil’s Growers, Chemists, Cooks and Crooks." New York Times [New
York] 11 Dec 2011, n. pag. Print.
<http://www.nytimes.com/2011/12/08/books/extra-virginity-by-tom-mueller-a-word-on-olive-oil-review.html?_r=2>.
Owen, R.W.
"The antioxidant/anticancer potential of phenolic compounds isolated from
olive oil."European Journal of Cancer. 36.10 (2000): 1235-1247. Print.
<http://www.sciencedirect.com/science/article/pii/S0959804900001039>.
Vossen, Paul.
"http://cesonoma.ucdavis.edu/files/27190.pdf."ucdavis.edu. UC Davis, n.d.
Web. 9 May 2012. <http://cesonoma.ucdavis.edu/files/27190.pdf>.
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